Phillip Adam, a native of Winnipeg, has been in the hairdressing business for nearly 50 years and one thing he has never forgotten is the way his grandmother would sing the praises of Apple Cider Vinegar for the hair. As his career progressed, his wish to incorporate her advice into hair care products finally became a reality. In working with a cosmetics chemist, they were able to formulate a shampoo with apple cider vinegar as one of the principal cleansing agents. The final product performed without dulling natural or colour-treated hair. That shampoo has had tremendous success and public acceptance amongst women, men and families in general. Phillip finally found a way to bridge the gap between salon products and those found at health food stores.
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